As with many other industries, the casino sector has gone through a huge number of changes and upheavals during the last 20 or so, as the full impact of the internet has been brought to bear. Unlike most however, it has thrived, with the development of online casino proving to be hugely significant and helping to ensure that it has remained relevant during the digital age. This article will take a closer look at the changing trends within the online casino sector and at what the future may hold for it.
Despite the rather tough economic climate, the online casino business is one that shows little signs of being affected, as it continues to expand. However, the picture is a little more complicated than one of just non-stop success for any online casino company that launches, as many of these fail to make the grade long-term. What continues to separate the ones that succeed from the ones that don’t is an ability to spot coming trends and capitalise on them – as the customer base is generally tech-savvy and expects its online gambling experience to remain on the cutting-edge. An example of this is the shift towards playing on mobile devices that began a few years ago and initially left many online casinos unsure how to best respond to it. The ones that continued to be successful tended to be those that developed separate mobile casino offerings using responsive web design, so that the graphics and text would adjust to the different browsers of mobile devices. These sites provided as many gaming options as their online casino counterparts, but met the specific needs of mobile players for even-greater convenience and flexibility.
The current trend within mobile casino gaming appears to be that players are opting for single-genre casino apps over ones that offer a range of casino games choices. Evidence suggests that the rise of mobile casino – which has increased its market share by 85 percent while PC casino gaming’s has dropped to 49 percent – is behind this. That is because the high quality casino graphics of multi-genre apps are less important on smaller mobile browsers. Online casinos are also responding to changes by introducing innovative new features however, with live dealers being one of the most interesting. This means playing the likes of blackjack and poker with an actual flesh-and-blood dealer, by live video link, and is designed to bring the experience of online casino even closer to that of playing at a real-world one. These sites are also looking to increase the size and attractiveness of their bonuses and provide a greater variety of ways to process payments, so that they can keep up with the challenges posed by mobile casino. Those who play online via a computer remain the segment of the casino market that is most heavily engaged and that has the most loyalty to a single site, playing for longer and sticking with a favourite online casino website, and the casino companies are keen to retain them.
We are certain to see further evolution of this industry in the coming years, as emergent tech such as virtual reality begins to make its influence felt.